What does a website cost in Sweden in 2026?

We went through the pricing pages of around thirty Swedish agencies and freelancers. Simple sites of up to five pages sit at 4,990–11,000 SEK. Mid packages with ten pages, a blog or booking sit at 10,000–16,000 SEK. Larger sites with many pages and integrations sit at 15,000–33,000 SEK. Large agencies charge considerably more and rarely publish prices.

Almost all of these sites are built in WordPress with a page-builder plugin. That is why they can look alike despite different prices – the difference is how much time the agency spends on content and customisation.

Domain: 100–200 SEK a year. Hosting: 0 SEK on Vercel for a small hand-coded site, or 79–300 SEK a month for web hosting for a WordPress site. Maintenance: 0 SEK if you handle it yourself, 500–2,000 SEK a month at agencies. WordPress maintenance is usually more expensive because plugins need monthly updates.

Building it yourself in Wix, Squarespace or Webflow costs 100–400 SEK a month plus your own time. It suits you if you have the time, enjoy tinkering and need nothing beyond the template.

WordPress through an agency is the most common. The upside is that many people can work in it. The downside is speed, security and a site that gets heavier with every plugin.

Hand-coded in Next.js or similar is the fastest and needs the least upkeep, but fewer agencies offer it. It is what we do, and with us it costs no more than WordPress.

Number of pages, whether you need a blog, booking, multiple languages or integrations, whether the agency writes the copy, how many revision rounds are included, and whether the price is fixed or hourly. Always ask whether hourly billing is involved – a 'from' price with hours on top can end up double.

Write down what the site should do, not how it should look. Gather text and images before you order – it is the most common cause of delay. Ask for a fixed price, a delivery time and who owns the code. Check that the contact form is tested for real before launch.